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Hi! I’m Anna – UX designer and strategist
In my career, I’ve worn many hats: developer, designer, leader, manager and instructor. I organize, visualize, and build solutions that enhance users’ lives and the systems we use. I am passionate about optimizing collaborative work processes and fostering open, constructive communication, where people feel supported and inspired, enabling them to craft exceptional user experiences.
View product work

Product design work

A sample of my recent work. Some of it is password protected.
Contact me if you’re interested in learning more.

  • CVS Health

    Enhancing patient’s pre-registration
    for improved CVS Health MinuteClinic experience

    As UX Lead and designer, I developed a design strategy for a platform allowing patients to pre-register from personal devices, streamlining the process for a smooth visit to Minute Clinic. Collaborating with product and engineering leads, our team of UX designers, visual designers, content strategists, accessibility designers, and user researchers worked hard to create an experience that prioritized empathy for the millions of people relying on medical services at MinuteClinic. 

    View project
  • Embrace Home Loans

    Applying for a home loan – transforming frustration into efficiency

    As a UX/UI designer, I took charge of the redesign of the online mortgage application for Embrace Home Loans. My primary objective was to streamline the loan initiation process for both home buyers and loan officers. To achieve this, I focused on enhancing the user experience and increasing online conversions. The end result was an 80% increase in online user engagement and overall satisfaction.

    View home loans project
  • Happy Nest

    Revolutionizing Laundry:
    B2B product for laundry pickups scheduling and management.

    As the lead UX/UI designer and a Chief Creative Officer at Happy Nest, a startup that connects laundromat owners with a new Saas business model, I took charge of the UX/UI design of various platforms. This included designing the marketing website, scheduling application, and customer account. Additionally, I played a key role in developing the business pitch documents and branding.

    View laundry project

Steps I might take to facilitate a project:

Discovery: This involves understanding the project/business goals, competitive landscape, and target audience: their needs, behaviors, and any constraints.

Effective communication processes with stakeholders: Ensure everyone is on the same page and can easily communicate with each other, which helps with transparency and a buy-in from stakeholders.

Research: Conduct the necessary research to gather information about the target audience and their needs. Methods very depending on project needs. 

Concept Development/ UX strategy: Develop a concept for the design, taking into account the information gathered during research, alignment with other stakeholders like architecture, dev teams, legal teams, and other relevant teams that depend on the success of this project.

Prototyping: Create low-fidelity prototypes to test and refine the concept.

Testing: Conduct user testing to gather feedback and make improvements to the design on low-fidelity prototypes.

Design: Create high-fidelity designs for the solution, including wireframes, mockups, and prototypes.

Presentation and reports: Create presentations, reports and present them to stakeholders and management.

Implementation: Work with development teams to ensure the design is implemented as intended.

Iterative evaluation and design: Continuously evaluate the design and make changes based on user feedback, analytics, and business goals.

The specific steps may vary depending on the complexity of the project and the preferences of the UX and other stakeholder teams.

Areas of focus:

  • User Experience Design
  • Cross-functional collaboration
  • Collaboration and negotiation
  • Research & User Testing
  • Facilitation
  • Design thinking
  • Wireframing and prototyping
  • Inclusive, Accessible Design and Development
  • Visual Design

I am deeply passionate about enhancing and optimizing collaborative work processes, fostering open and constructive communication, and facilitating productive brainstorming sessions with diverse stakeholders.
My goal is to continuously refine our team’s approach to ensure that everyone’s voice is heard and we achieve our objectives efficiently and effectively.