Design strategy defines who your target audience is, what they need, and how you can create value for them, by connecting business goals with design thinking. It ensures success by setting direction, helping prioritize and is cost-effective. 

Sometimes the biggest challenge is to ensure that the right problems are being solved. That means a thorough research: discovering, exploring and listening to people before and during the process of product development.

Clarity of message, interaction in design and establishing clear hierarchies of information creates experiences that are meaningful to users. Removing complexity & ambiguity and creating purposeful interactions creates clear, transparent and pleasant to use experiences that establish trust and loyalty in  customers.

Visual design that is friendly, reduces distractions helps convey meaning and purpose, with accessibility in mind, is something I strive for.

I’ve helped establish and led creation of systems various companies and projects. Created libraries to establish consistent use of visual components that are following design principles coded in a reusable, accessible way.

I lead projects and teams to a shared vision of success. By facilitating conversations, providing tools for collaborative discovery and alignment on design/development direction I encourage stakeholders to move toward a common goal.